Oracle AI adoption by Bimbo, Tajín and Mexican companies, Digi Mart USA News: Many companies in Mexico still depend on Excel files for their operations, but some are beginning to incorporate artificial intelligence (AI) to simplify processes and make their tasks more efficient. According to the publisher, Oracle counts more than 2,000 clients in Mexico in this transition, including Bimbo and Tajín.
Maribel Dos Santos, CEO of Oracle Mexico, told EL CEO that the company serves telecommunications, banking and retail firms in the country. In retail, she cited examples such as inventory analysis, product demand and even pricing decisions.
Dos Santos said Bimbo implemented AI-based planning tools across its supply chain, as well as in its Enterprise Resource Planning (ERP) system. She said the implementation covers nearly 30 countries and that Bimbo now manages its entire supply chain, ERP and planning through Oracle, calling it the largest bakery planner in the world.
One of Oracle’s goals is to get companies to “use less Excel” and adopt Oracle NetSuite, an ERP that provides real-time financial visibility without relying on spreadsheets by consolidating finance, sales and inventory in a single system.
At Tajín, the Mexican maker of chili powder products with presence in 70 countries, operations already include data- and AI-driven process optimization. The company implemented Oracle ERP, SCM and HCM solutions in just 11 months, integrating finance, supply chain and human resources into a unified enterprise platform, according to Álvaro Fernández, head of business transformation and innovation at Tajín.
Fernández added that the goal is to apply artificial intelligence where processes can be simplified, needs can be anticipated and time can be freed for higher-value activities.
Another company using Oracle technology is Konesh, which helps organizations meet obligations to the SAT and reduce risks tied to errors or inconsistencies. Marco Guillermo, managing director of Konesh, said the platform processes one of the largest tax data ecosystems in the country, made up of more than 2,600 million invoices, whose value represents up to 20% of national gross domestic product (GDP).
According to Guillermo, the tool connects with clients’ billing, procurement and accounting systems without interrupting operations, can analyze millions of invoices in seconds and identify discrepancies that companies can correct before a tax authority review.
The platform also aims to speed organizations’ responses to audits and other SAT requirements by turning large volumes of tax information into practical intelligence. The company said these tools, supported by Oracle infrastructure hosted in Mexico, aim to reduce exposure to fines, surcharges and legal risks.
Efisys, which works with some Sofipos and Sofomes on core banking platforms, also uses Oracle technology. The company standardized its systems on Oracle infrastructure to scale operations and reduce time spent on critical tasks.
Reported results include a 60% reduction in time devoted to critical processes and backups up to six times faster than its previous on-premises infrastructure.
Dos Santos said Oracle is significantly expanding its ecosystem of partners, alliances and channels in Mexico to increase coverage. She stated that Oracle cannot keep up with expected demand across infrastructure, platform and software-as-a-service offerings.
