Maison Savary flan expansion to Mexico, Digi Mart USA News (Beauvais, France): French pastry house Maison Savary has chosen Mexico as the destination for its push abroad, rather than the United States, where the cost was judged too high despite the popularity of French cuisine there.
Director Paul Jaffré, 35, said Mexico shares a Latin culture, a taste for good living and a culinary standard similar to France’s. He described Mexicans as people who greatly appreciate Europeans.
The company began in 1981 as a small bakery in Beauvais, the capital of the Oise department, founded by Marc Savary and later taken over by his son Benoît, who was named best young baker in France in 1994. The artisanal flan launched in 2011, and a year later Beauvais mayor Caroline Cayeux recognized it as a specialty of the city.
In 2018, Paul Jaffré proposed creating a workshop in Chambly to increase production volume. In 2025 the flan won the Concours du Meilleur Flan de France.
It is currently sold at 122 points of sale in France and at many markets.
The company says it buys French ingredients and works with local suppliers who deliver almost daily. Its roughly 3,000 eggs received each day come from free-range hens, and it has kept a local milk producer in business by ordering only from him.
The Chambly workshop produces more than 1,000 flans a day as well as bread, a bakery section opened in 2020. Around forty employees work there.
Paul Jaffré said the company’s Christian and French cultural heritage is central to its identity, while stressing that the company does not want to politicize its flans.
In the coming days, the company will open a shop of 170 square meters in a trendy neighborhood of Mexico City, with seating and a production workshop at the back. Jaffré acknowledged the challenge, saying the company will see how it goes and may open further shops in Mexico if the venture succeeds.
