France tv distribution CREATORS’ HUB YouTube label, Digi Mart USA News: France tv distribution, drawing on more than 10 years of expertise developed on YouTube and the trust of more than 80 producers, is taking a new strategic step by creating CREATORS’ HUB, a label entirely dedicated to producing original content designed for YouTube usage and communities.
The AVOD department of France tv distribution now stands as an essential reference in the digital ecosystem. This momentum has produced notable results, according to the company.
CREATORS’ HUB is tasked with exploring new formats of original creation on YouTube. The new label aims to conceive, produce and distribute original, unprecedented formats adapted for social networks such as YouTube, Facebook and Snapchat, and designed to engage communities.
To carry this artistic vision forward, CREATORS’ HUB will bridge talent from the France Télévisions group with well-known outside creators, encouraging cross-collaborations and the emergence of new talent.
Catherine Bernard, Deputy Managing Director of France tv distribution, said: “CREATORS’ HUB is a unique offering for talent and broadcast brands. Our partnership with the France Télévisions sales house, FranceTV Publicité, and the production expertise of france.tv studio allow us to combine industrial know-how with a strong artistic demand in the service of original creations.”
The team is eager to unveil the first projects born from the CREATORS’ HUB label. The company invited audiences to a exclusive round table at the Paris Creator Week, where its teams will share their ambitions for new video creation opportunities on YouTube.
France tv distribution’s AVOD department notes that its YouTube channels Allo Docteurs, Le jour où tout a basculé, Ça commence aujourd’hui, T’choupi and C’est pas sorcier have earned awards. The company now holds 8 Gold Creator Trophies (more than 1 million subscribers) and more than 70 Silver Creator Trophies (more than 100,000 subscribers), including Le Monde de Jamy, C à vous, Échappées belles and Secrets d’Histoire.
Audiences for the catalog channels continue to grow across YouTube, Facebook and other social media, and further awards are expected.
