GTA 6 surprise gameplay viral marketing stunt, Digi Mart USA News: Rockstar Games appears to have released new footage from GTA 6, which also recreates the studio’s real-life viral marketing in-game.
A new Instagram post from the account “Only in Dade” began to raise eyebrows earlier today, as it appeared to contain legitimate footage of GTA 6. The footage shows someone driving down Ocean Drive, recording a row of flashy cars lined up while people wander past. A second person on the sidewalk recorded the exact same scene from a different perspective.
Some fans think the two people recording are Jason and Lucia, respectively, though the footage isn’t clear enough to confirm that.
Many wondered whether this was AI footage or a render until Rockstar Games reposted it on its Instagram story and liked the video, indicating it is likely real in-game footage. The studio is very careful about what it chooses to post and interact with, so it is unlikely to be engaging with random AI-generated clips of its upcoming game.
What makes the footage more interesting is that it directly recreates a real-life video from last month. Rockstar teamed up with West Coast Customs to bring cars from GTA 6 into the real world and spent October parading them around Miami.
That generated many videos and social media posts, and one of them now appears to have been recreated in GTA 6. The same people are visible, including a person on a motorized scooter and a man taking pictures in front of one of the cars.
Rockstar’s marketing has become extremely creative, and the footage has many wondering whether the visuals are too good to be true. A few weeks ago, the studio also debuted a small piece of unadvertised gameplay during an episode of South Park.
Viewers initially suspected that footage was AI-generated until Rockstar’s name was spotted in the credits.
Hype for GTA 6 is at its peak, with the game releasing in just one week. The launch marks the end of a 13-year wait for many fans, as Rockstar has not released a new GTA game since 2013. Red Dead Redemption 2 arrived in 2018, but that was still nearly a decade ago.
Pre-loading has officially begun so fans can prepare for their trip to Vice City next week. Rockstar has also released new trailers, screenshots and other marketing material that has fueled speculation about what may or may not be in the game.
