Amazon World Product Graph, Digi Mart USA News: Amazon has reportedly planned a data project that would build a vast index of products sold anywhere online, including products the company does not sell itself. According to Reuters, the initiative, called the “World Product Graph,” would make this product information available through Amazon’s own website.
The reported goal is to keep shoppers on Amazon rather than sending them to Reddit or Google for product research. The report also suggests that if Amazon holds the largest store of shopping data, AI agents may rely on its product index, meaning even shoppers using bots could end up on Amazon’s pages.
The project would also aim to improve Amazon’s AI shopping assistant, Alexa for Shopping, previously called Rufus. Reuters cited an internal Amazon document stating that “Many Rufus answers are factually wrong or incomplete” and that running users’ Amazon searches through the AI is expensive.
Adding more data is reportedly intended to make the system more accurate and allow the use of cheaper models.
The internal document reportedly says the project depends on discovering how brands organise their products on their own websites, which could involve Amazon crawling other retailers’ sites. Reuters said it is unclear “if or when this plan may be implemented,” and the document reportedly included an October 1st, 2027 release date.
Amazon told Reuters that “Draft, outdated documents often paint an incomplete picture and the existence of a brainstorming document such as this one doesn’t necessarily reflect our current plans.” Links to outside retailers’ products have already begun appearing on Amazon through its “shop direct” feature, launched last year.
