PROFECO El Buen Fin 2026 price monitoring, Digi Mart USA News (Mexico City): Mexico’s Federal Consumer Protection Agency (PROFECO) has found price differences of up to 9,309 pesos for the same refrigerator across different retail stores, according to monitoring carried out ahead of El Buen Fin 2026. The agency’s head, César Iván Escalante Ruiz, presented the findings during the president’s morning press conference.
Escalante explained that the agency is tracking 490 products in roughly 400 establishments nationwide. Their prices can be checked on the agency’s micro-site, elbuenfin.profeco.gob.mx, which allows users to review price histories since September and compare the cost of the same item at different stores to determine whether advertised promotions represent real discounts.
The monitored products include home appliances, refrigerators, furniture, video games, cell phones and computer equipment. Escalante showed examples of items whose prices changed, including a refrigerator that fell by 2,500 pesos and a speaker that dropped by 1,500 pesos at the end of October.
He also cited a difference of 9,309 pesos for a 19-foot Mabe refrigerator and 1,709 pesos for an 18-kilogram washing machine, and recommended that consumers consult the comparison before making purchases. El Buen Fin runs from November 13 to 17.
In his weekly fuel report, Escalante said that as of November 6, the national average price of regular gasoline was 23.69 pesos per liter, while diesel stood at 26.97 pesos. He added that 11,778 service stations were selling regular gasoline below 24 pesos, and 9,064 offered diesel below 27 pesos.
Consumers can locate these stations through the interactive map at alertas.gob.mx/estaciones, which shows prices for regular and premium gasoline and diesel.
Regarding basic goods, the agency presented monitoring results for the 24 items in the Anti-Inflation and Price Hike Package (PACIC) basket, whose reference price should not exceed 910 pesos.
On money transfers from the United States to Mexico by bank deposit or transfer, Escalante presented a comparison of remittance providers. Financiera para el Bienestar (Finabien) offered 7,523.34 pesos for a 400-dollar transfer, while Ria Money Transfer delivered 7,160.46 pesos.
Escalante also encouraged consumers to read the November edition of the Revista del Consumidor, which marks its 50th anniversary. The issue includes studies on waterproofing products, seasonings and powdered bouillon, along with recommendations for protecting household budgets during the high-spending season.
The publication is available in print and digital formats.
