TV4 extends ATP Tour broadcast rights through 2029, Digi Mart USA News (Sweden): Tennis fans can breathe easy. Swedish broadcaster TV4 has secured the rights to the ATP Tour for three more years, keeping the world’s top men’s players on TV4 and TV4 Play through 2029.
TV4 has broadcast the ATP Tour since 2024. The new agreement covers tournaments in the ATP 250, ATP 500 and ATP Masters 1000 categories, as well as the season-ending Nitto ATP Finals.
“Tennis is an important part of our sports lineup, and we are very pleased to continue offering our viewers world-class tennis,” said Max Lenkler Sunesson, head of sports programming at TV4. “With stars like Carlos Alcaraz and Jannik Sinner, and a brand-new world number one in Alexander Zverev, men’s tennis is in a fantastic era.
We are delighted to keep following it on TV4 and TV4 Play for many years to come.”
The extension is part of TV4’s broader investment in tennis. The prestigious Stockholm Open at the Kungliga tennishallen runs November 7–14, with Casper Ruud and Holger Rune among the starting field.
ATP Tour matches are broadcast on TV4’s sports channels and on TV4 Play.
