TikTok Shop Mexico live commerce record and Mega Noviembre campaign, Digi Mart USA News (Mexico): TikTok Shop has announced a new live commerce record in Mexico, with one creator generating one million pesos in sales during a single ten-hour livestream. The announcement comes just before the country’s most important commercial season, and marks the start of Mega Noviembre, a campaign that for the first time combines Buen Fin and Black Friday into a full month of promotions running from November 3 to December 1.
The record is linked to Monserrat Meraz (@monsemeraz.imagen), a Mexican image consultant who began selling on TikTok Shop in May 2025. She has used the platform to share fashion advice, connect with her community and turn her creativity into business, offering complete outfit ideas and personalized recommendations during her live streams.
According to the source, the livestream reached $1 million pesos in gross merchandise value (GMV), equivalent to $5,500 USD in sales per hour. More than 4,100 units were sold, with sports outfits for men and women among the top-performing products.
The stream drew 187,000 connected viewers and generated 6.2 million impressions.
Meraz said her content began on other social networks during the pandemic, focusing on how to combine colors and clothing for different occasions. After a video on the subject went viral on TikTok, she began working with brands and using live streams to build a income source that has become her main professional activity.
Under Mega Noviembre, users will be able to discover products through content and live streams, with discounts of up to 50% in the weeks before and after Buen Fin and Black Friday, rising to as much as 70% on the main days of both events for selected products. The campaign also includes special bank promotions, including 12 months interest-free and cashback of up to 10%.
Participating brands include CUBOT Mexico, AMOS, L’Bel Mexico, kieró, Mixsoon, Beyond Vitamins, B Life, Papa Feel, Sace Lady, Wellthy and Adidas, along with thousands of small and medium-sized businesses and local merchants. The company said the 2025 Buen Fin season saw brands achieve average daily sales growth of 65%, live sales grew 3.2 times, nearly 3,500 live streams took place, and the hashtag #BuenFinEnTikTokShop surpassed 890 million views.
José María Álvarez, Category Leader for TikTok Shop Mexico, said the company hopes the season will help consumers discover new favorite products and allow brands, entrepreneurs and creators to reach new audiences. The figures reflect the company’s own announcement and have not been independently verified.
