LEGO Black Friday deals 2026, Digi Mart USA News: Black Friday is almost here, and LEGO fans can expect new set releases, discounts and double points from the LEGO Group and other retailers this year, according to Brick Fanatics.
Black Friday falls on November 27 in 2026. The LEGO Group’s deals are scheduled to run from that date through Monday, November 30, which is also known as Cyber Monday.
Before that, LEGO Insiders Weekend offers, available to members only, will run on November 21 and 22.
LEGO Insiders Weekend typically takes place on the Saturday and Sunday before Black Friday, and in past years it has been the best time to shop, since headline gifts-with-purchase and deals usually run through both events and members can also earn double Insiders points. Rumors suggest the LEGO Group may do something different this year, with the Insiders Weekend sale running from November 21 to 26, ending just before Black Friday.
Whether more sets will go on sale during Black Friday has not been confirmed.
One reason to wait for Black Friday this year is the launch of 21375 Godzilla, the LEGO Group’s annual Black Friday release. The set, which includes 5,363 pieces, goes on sale November 27 and retails for £349.99 in the UK, $449.99 in the US and €399.99 in Europe.
It will come with a limited-edition gift-with-purchase, 40888 Godzilla Logo & Footprint, which is tied exclusively to the LEGO Ideas set and will be available only for a limited window.
The LEGO Group has not yet announced its direct Black Friday offers, and specific rumors have not emerged. Last year’s LEGO.com Black Friday sale included deep discounts on retiring sets such as 10305 Lion Knights’ Castle, and similar discounts may be offered this year.
However, many retiring sets have already sold out, so there may be less to choose from.
Black Friday LEGO deals are already appearing at other retailers, including Amazon UK, True Toys, Very, Amazon US and Scheels, with price drops, new low prices and early discounts on recent releases.
The only confirmed LEGO gift-with-purchase for Black Friday 2026 is 40888 Godzilla Logo & Footprint, which will be free with 21375 Godzilla. The LEGO Group usually offers two or three additional freebies during LEGO Insiders Weekend and Black Friday, typically at spending thresholds of $170 and $250.
Whether this year’s gifts-with-purchase will match those thresholds remains to be seen.
LEGO Insiders Weekend falls on November 21 and 22, and participants must be signed up to the LEGO Insiders program. The official LEGO Black Friday period runs November 27 to 30 inclusive.
