Apple Card advertising campaign, Digi Mart USA News: Apple has published a new advertisement for the Apple Card, titled “Apply and Use in Minutes.” The company demonstrates how quickly customers can apply for its in-house credit card directly on the iPhone and start using it once approved, with a focus on its seamless integration into the Wallet app.
The 35-second spot is set during a therapy session. While a therapist listens to her patient, a notification appears on her iPhone about a low-cost flight to Jamaica.
Because her wallet is across the room, she decides to apply for an Apple Card through the Wallet app.
The commercial shows the therapist completing the application on her iPhone and receiving approval shortly afterward. She can then book the flight without waiting for a physical credit card.
Apple emphasizes a key advantage of its card: it is integrated directly into iOS and can be used with Apple Pay immediately after approval. Cardholders also receive Daily Cash, a daily rebate on purchases, which Apple promotes without a fixed upper limit.
The Apple Card is currently available only to qualified applicants in the United States. Applicants need a compatible iPhone and must pass a credit check.
While applications can be submitted directly through the Wallet app, approval is not guaranteed.
The advertisement is therefore of largely symbolic significance for customers in Germany and other European countries, as no introduction of the Apple Card outside the United States has been announced.
