Visual Trans expansion into Mexico and Latin America, Digi Mart USA News (Galicia, Spain): Visual Trans, a Galician technology company, is entering the Mexican market as the first step of its direct international expansion strategy in Latin America. The move is structured through a distribution agreement with the local firm Gurusis, which will market the company’s products in the country.
The entry follows several years of growth for Visual Trans, which is part of the Grupo Visual MS. According to the report, the company strengthened its position in Spain through the acquisitions of Transgés in 2019 and DeiWorld in 2025.
It currently has more than 400 clients and around 5,000 users in more than 25 countries.
“The time has come to take a further step and commit proactively with a direct investment,” said Pablo Cruz, CEO of Visual Trans vForwarding, explaining the decision to begin this new phase of growth in Mexico.
According to the company, the choice of Mexico reflects the country’s weight as a logistics and commercial hub in the Americas. The report notes that Mexico has an extensive network of port, airport, rail and road infrastructure, as well as a broad network of international trade agreements.
Visual Trans also believes the existing gap in digitalization among logistics operators offers opportunities for specialized solutions.
The company will introduce vForwarding, its platform for comprehensive freight forwarding management. The solution covers processes such as quotations, import and export files, connectivity with shipping lines and airlines, document management and invoicing, as well as tools for shipment tracking, e-freight and carbon footprint measurement.
The launch includes adapting the platform to Mexican regulations, along with training, marketing and commercial support. Gurusis will handle local sales and service, while Visual Trans will retain control of the product and technical oversight from Spain.
The company describes the project as a significant change from its previous trajectory: although its solutions are already used in numerous countries, Mexico represents the first step of a commercial strategy specifically aimed at growing directly outside the Iberian market.
