THE IQ COLLECTION opens first Mexico boutique in Lomas de Chapultepec, Digi Mart USA News (Mexico City, Mexico): The Spanish fashion brand THE IQ COLLECTION, founded by Inés Domecq, is entering a new phase of international expansion with the opening of its first boutique in Mexico. The space, located at Monte Líbano 2 in Lomas de Chapultepec, aims to bring the brand’s most representative designs to the domestic market.
The arrival of THE IQ COLLECTION represents a strategic step in the firm’s growth within Latin America, with Mexico as a new market to connect with consumers who share its interest in fashion, craftsmanship and design. The opening is being carried out with Victoria Sainz de Vicuña, the brand’s partner in the country, who has worked with the team to adapt the offering to the tastes, preferences and lifestyle of women in Mexico.
The boutique is located in Lomas de Chapultepec, one of the exclusive areas of Mexico City (CDMX). It was conceived as a space for visitors to closely experience the creative identity of the label.
The interior design was handled by the studio Apelinteriors, which translated the brand’s aesthetic into a contemporary space combining elegance and warmth.
One of the main elements of the project is the use of burgundy tones, which create an enveloping and sophisticated atmosphere. The interior design seeks to reflect the brand’s personality and offer an environment in which its collections take center stage.
In this store, customers will find a selection of garments including some of the brand’s most recognized designs and silhouettes. There will also be pieces chosen especially for Mexico, taking into account the preferences and needs of its new community of customers.
Founded by Inés Domecq, THE IQ COLLECTION has built an identity around femininity, sophistication and Spanish savoir-faire, with garments that combine traditional references and a contemporary interpretation of elegance.
With its first boutique in Mexico, the label seeks to expand its presence outside Spain and build a close relationship with new customers. The Monte Líbano opening thus represents another step in its Latin American expansion strategy and its effort to bring its vision of Spanish fashion to international markets.
