Tarjeta Aliada Contigo Mérida women benefits, Digi Mart USA News (Mérida, Yucatán, Mexico): Mérida Mayor Cecilia Patrón Laviada presented the Tarjeta Aliada Contigo, an initiative that will provide discounts and preferential prices on health and medical services, as well as access to academic scholarships, workshops and certified technical courses. The program aims to support the personal, economic and professional development of women living in Mérida and its comisarías.
At her regular weekly meeting with media representatives, the mayor said the initiative, run by the Instituto de las Mujeres, brings together 17 companies and institutions joining the network to strengthen women’s autonomy and create better conditions and opportunities for them. “We want women to have more tools to get ahead, start businesses, get training, take care of their health and strengthen their economic position,” she said.
The mayor said the card is free, personal and non-transferable. It will provide access to discounts, promotions, preferential prices, academic scholarships, workshops, certified technical courses, advisory services, legal guidance, business and personal finance mentoring, as well as health services, emotional support and wellness programs.
Benefits span education, training, retail, food and professional services, in addition to free services offered by the city government and the Instituto de las Mujeres.
In this first edition, 500 physical cards will be issued, valid through August 31, 2027. Women over 18 who reside in Mérida or its comisarías may apply.
“Beyond discounts, we are creating a network of allies: companies, universities, academies and organizations joining to advance women’s autonomy and strengthen community collaboration. The door is also open for more institutions to join this cause,” she said.
Instituto de las Mujeres director Yahayra Centeno Ceballos said participants include Grupo Libera, Christus Muguerza Hospital Faro del Mayab, Universidad del Sur, Hospital Amerimed Mérida, The Kind Heart Foundation A.C., Universidad Puente del Sur, Galletas Dondé, Grupo Porcícola Mexicano (Kekén), CECATI 169, Proquimia Laboratorios, Grupo Nicxa (Burger King, Pizza Hut and KFC), Botanas y Frituras del Sureste La Lupita, Piñuela, New Drivers–Escuela de Manejo and AMMEYUC (Asociación Mexicana de Mujeres de Yucatán).
Online registration will be open from Tuesday, November 10 through Thursday, November 12 through the official Instituto de las Mujeres de Mérida website at www.merida.gob.mx/mujer/. Applicants must present an official INE identification with a Mérida address and a water or electricity bill in the applicant’s name, dated no more than three months earlier.
Applicants with difficulty obtaining proof of address may visit the Institute for guidance.
Assistance with registration and document uploads is available at Instituto de las Mujeres offices at calle 50 por 71 no. 570, in the Centro neighborhood, and at the Centro Municipal de Danza, from 8:00 a.m. to 3:00 p.m.
Selected applicant folios will be published on the official social media accounts of the Instituto de las Mujeres and the Mérida city government. Card delivery is scheduled for November 18.
For program information or to participate as an allied organization, interested parties may call (999) 924 0296, extensions 84024 and 84008, or 990 103 3574, or email mujeresseguras@merida.gob.mx, Monday through Friday, 8:00 a.m. to 3:00 p.m.
