Día de Muertos and Formula 1 economic impact in Mexico City, Digi Mart USA News (Mexico City): Mexico City recorded an estimated economic impact of 36 billion pesos during the Día de Muertos celebrations and the Formula 1 Grand Prix, events that drew about eight million attendees and pushed hotel occupancy to 100% in some areas of the capital.
Head of Government Clara Brugada Molina reported that over ten days of cultural, sporting and tourism activities, the capital received more than 500,000 tourists, an increase of 22% compared with the same period in 2025. According to the administration’s summary, hotel occupancy averaged 92% between October 30 and November 1, while high-demand areas such as Roma, Condesa and the surroundings of Mexico City International Airport reached maximum capacity.
Of the total economic impact reported by the city government, 21 billion pesos was attributed to activities related to the Formula 1 Mexico Grand Prix, while more than 15 billion pesos was attributed to tourism, gastronomy and Día de Muertos celebrations. The Grand Prix recorded a cumulative attendance of 405,000 people, while a free exhibition by driver Sergio “Checo” Pérez on Paseo de la Reforma drew more than 100,000 spectators.
These activities boosted demand for lodging, restaurants, transportation and tourism services, particularly in areas with the highest concentration of visitors. The Monumental Catrina installed in the Zócalo became one of the season’s main attractions, receiving 1.6 million visitors over four days.
The structure, which stands more than 33 meters tall and is recognized with a Guinness World Record, will remain on display until November 11.
The celebrations included the Grand Day of the Dead Parade, the Mega Procession of Catrinas, exhibitions of monumental alebrijes, community ofrendas and traditional celebrations in Mixquic, Xochimilco and Tlatelolco. The city government reported that the events concluded with no major incidents despite the concentration of millions of people in public spaces, with 11,000 personnel from the Citizen Security Secretariat deployed to supervise the events.
Brugada emphasized that the capital managed to host millions of visitors in just ten days, consolidating the Day of the Dead and Formula 1 season as one of the most significant periods of tourism and economic activity of the year.
