Kmart Expands Standalone K home Furniture Concept to Queensland After Melbourne Trial

Kmart K home standalone furniture store Queensland, Digi Mart USA News (Ipswich, Queensland, Australia): Kmart has announced it will open its first K home standalone furniture store in Queensland on December 3.

The new concept store will launch at Town Square Redbank Plains Shopping Centre in Ipswich, southwest of Brisbane, following the format’s debut at Melbourne’s Box Hill South Homemaker Centre in June.

The store brings together more of Kmart’s low-price home range in one dedicated space, including larger pieces and its popular Anko range, in a bid to take on IKEA and Amazon.

Unlike standard Kmart department stores that stock clothing, toys and electronics, the standalone store focuses strictly on interior decor, bedding, kitchen essentials, storage solutions and furniture.

The format directly addresses long-standing customer requests to inspect larger, bulkier furniture pieces and storage systems that were previously restricted to online purchases before committing to a buy.

Styled room setups and open displays will replace traditional packed department store aisles, allowing decorators to compare textures, test seating and gauge dimensions on the showroom floor.

Kmart Group managing director Aleksandra Spaseska said the concept was designed around the specific way modern consumers style and organize their spaces on a budget.

“We know customers are always looking for simple, affordable ways to make their homes feel more comfortable, organized and loved, and that is exactly what K home is designed to help them do,” she said.

“K home brings more of our home range together in one place, so customers can see the products in person, find inspiration for every room and create a home they love for less.

“Following the opening of our first K home store in Victoria, we’re excited to bring the experience to Queensland and give more customers access to the quality, style and everyday low prices they know and trust from Kmart.”

The brand’s initial Melbourne opening sparked queues wrapped around the block and heavy surrounding traffic, and retail managers expect similar high-demand scenes when the Redbank Plains doors open on opening morning.