Wendy Holdener Mode Bayard partnership, Digi Mart USA News (Switzerland): Bern-based fashion company Mode Bayard has announced a new partnership with Olympic champion and triple world champion Wendy Holdener, who is from Unteriberg. The collaboration aims to connect sport and fashion, according to a press release issued by the company.
Holdener is expected to represent the company’s core values, including personality, naturalness and sense of style. Mode Bayard CEO Silvia Bayard said the company had found an ambassador who fits the brand well.
Holdener said fashion is a way for her to express her personality and that she looks forward to showing a side of herself beyond the ski slope. The company said customers can look forward to personal insights and inspiring looks with Holdener in the coming months, both in stores and across Mode Bayard’s channels.
Mode Bayard is a Swiss fashion company with more than 60 stores throughout Switzerland, including one in Rapperswil-Jona.
