Ralf Dümmel’s “Millionenidee” Opens Solidly on Sat.1, eBay Challenge Stumbles on Kabel Eins

Ralf Dümmel Millionenidee Sat.1 ratings debut, Digi Mart USA News: Ralf Dümmel did not draw a million-strong audience for Sat.1’s new Sunday early-evening format “Millionenidee” in its debut, but the show posted respectable numbers among its extended target group. The program, known to a wide audience mainly through the Vox show “Die Höhle der Löwen” (“Dragons’ Den”), is now searching for a “million-dollar idea” on Sat.1.

The show averaged 0.85 million viewers between 6:13 p.m. and 7:55 p.m., a 4.5 percent market share among total viewers.

Its ratings fell well short of the levels seen on “Die Höhle der Löwen,” though the result was described as a solid start and clearly below the recent numbers Julia Leischik drew in Sat.1’s early-evening slot.

Among the core 14- to 49-year-old audience, the show did not exceed a 5.0 percent market share. It performed notably better among viewers aged 50 to 59, and in the extended target group the program reached a 6.8 percent market share, clearly above the Sat.1 channel average.

Sat.1 may still hope for stronger numbers in the coming weeks.

On Kabel Eins, the new format “Mein Lieblingsstück – Die eBay Sammler-Challenge,” financed in part through a brand partner, launched in the same Sunday early-evening slot. It was a ratings failure: it averaged only 210,000 viewers, a 2.1 percent market share among 14- to 49-year-olds, and just 1.8 percent in the extended 14- to 59-year-old group.

On Vox, the “Beet-Brüder” continued its slight upward trend, averaging 1.34 million viewers, the highest audience of this season so far; its first three episodes aired in prime time. Its market shares were 8.7 percent among 14- to 49-year-olds and 8.8 percent among 14- to 59-year-olds.

RTLzwei’s magazine “Grip” did not exceed 2.3 percent in the core group or 3.0 percent in the extended group. ProSieben’s “Galileo X-Plorer” reached an 8.2 percent market share among 14- to 49-year-olds with an average of 0.55 million viewers.

Source for all data in this article, unless otherwise noted: AGF SCOPE 1.16; market standard: moving images; preliminary weighted data; daily average: TV time interval evaluation type; usage-based; program data: TV evaluation type; product-based.