Tissot PRX Lee Dong Wook Special Edition watch, Digi Mart USA News: Swiss watchmaker Tissot has released a special edition of its PRX model developed with South Korean actor Lee Dong Wook. The watch features a miniature white lion perched on the seconds hand, with its raised thumb visible on close inspection.
The design draws inspiration from Wookdong, the actor’s cartoon alter ego, which also appears engraved on the caseback alongside the words “Wook Special Edition.” The 35 mm stainless-steel watch keeps the PRX’s integrated-bracelet design but adds a white lacquered dial and specially developed pink Super-LumiNova on the hands and hour markers that glow pink in darkness.
The PRX Lee Dong Wook Special Edition uses a Swiss quartz movement beneath a sapphire crystal, along with a date display, 100 m water resistance and an end-of-life battery indicator. At 9.6 mm thick, the watch remains relatively slim.
Buyers receive two interchangeable options: the traditional stainless-steel bracelet and a white rubber strap with pink accents, and the presentation box features two Wookdong characters holding hands.
According to Swatch Group Japan, the watch debuts at Tissot’s Ginza and Hankyu Umeda boutiques on 14 November, ahead of a wider Japanese release on 27 November. The Japanese price is ¥77,000 including tax.
Tissot’s UK website lists the special edition at £375, though it is currently marked as out of stock with customers invited to sign up for restock notifications.
The collaboration also celebrates Lee Dong Wook’s birthday on 6 November, with special promotional displays running in Tokyo’s Ginza district until 25 November.
