GTA 6 takeover at Selfridges London, Digi Mart USA News (London, England): Luxury British department store Selfridges has had the ground floor of its flagship London store overtaken by GTA 6 ahead of its November 19 release date. According to the report, Rockstar and the retailer have gone all-out on the installation.
The front of the installation at 400 Oxford Street features a blue Grotti Cheetah Classic parked in the window, the same car seen driving around Miami to promote GTA 6. VI signage and Vice City iconography appear throughout the store.
In total, there are over 60 GTA 6-themed items for sale, ranging from clothing to luggage tags. The most expensive item is an exclusive Goodtime State Varsity Jacket priced at £2,500 (approx.
$3,355).
The GTA 6 activation opened at the Selfridges Bond Street shop on the morning of the report, with the online Selfridges GTA 6 merchandise going live at the same time. Items include basketballs, bags, mugs and a wide range of clothing.
The launch drew queues of over 100,000 people, and some items have sold out as a result, though queue times have since eased. Many of the items are exclusive to Selfridges, and at the time of publication the £2,500 jacket was sold out.
The report describes this as the first major GTA 6 activation in the United Kingdom. Previously, Rockstar had focused most of its efforts on Miami, the city on which GTA 6’s Vice City is based.
In September, Rockstar paid just shy of $1 million to install a large, glowing “Welcome to Vice City” sign atop the Miami Heat’s arena, the Kaseya Center. On November 18, the Miami Heat will play a regular season game against the Milwaukee Bucks on a Vice City-themed court featuring never-before-seen jerseys inspired by GTA 6.
The arena will also sell Vice City merchandise, and Rockstar and the NBA have labeled the event a “night in Vice City.”
