Ski Classics new television rights deal with unnamed broadcaster after SVT exit, Digi Mart USA News: Ski Classics, the long-distance cross-country ski series, has found a new rights holder after Swedish public broadcaster SVT ended its collaboration with the series earlier this year.
The partnership between SVT and Ski Classics ran for five years in SVT’s ski broadcasts and expired in spring. SVT chose not to extend the contract, raising concerns that the series could lose a large audience during the weekend races.
Ski Classics founder and chief executive David Nilsson has now confirmed that a new agreement has been signed. He declined to reveal the identity of the new partner, saying the company will announce it shortly ahead of the winter season.
Nilsson told Expressen that enthusiasm and quality were the most important factors when choosing among the options for the season. He said the goal is to reach as many viewers as possible following the World Championship series.
Asked whether there had been concern or stress over the delay in reaching a deal, Nilsson said discussions had been ongoing for a long time with many parties. He said media reports may not have given a fully accurate picture.
SVT sports director Max Bursell said the situation remains unchanged and that SVT does not hold the Ski Classics rights. He added that with the season soon starting, SVT does not expect Ski Classics to return to its channels.
Bursell said SVT continues to speak regularly with all of its partners, but that there are currently no discussions about Ski Classics.
