Halloween candy market, USA News (France): Halloween treats in France accounted for 161.5 million euros, demonstrating that while sales volumes are climbing higher, households are no longer willing to increase their overall spending.
Purchasing more confectionery for Halloween without actually spending significantly more money is the defining trend of the season in France. The celebration has firmly established itself as a reliable event for confectionery manufacturers, though it lacks dynamic growth in terms of monetary value.
Sales Volume and Market Value
According to Confiseurs de France, Halloween-related sales reached 161.5 million euros, with nearly 18,400 tonnes sold. The holiday now accounts for 13% of the annual volume of sweets sold nationwide. NielsenIQ data indicates that it also represents between 12% and 15% of the sector’s annual turnover.
The market continues to advance, albeit at a slower pace than before. Between 2023 and 2025, sold quantities grew by 3.4%, while sales value remained virtually unchanged according to Confiseurs de France. This discrepancy highlights that consumers and purchases remain steady, but spending has plateaued, turning Halloween into an established ritual rather than a spending rush.
Pricing Trends and Consumer Budgets
Data from Que Choisir mirrors this trend, showing that the 50 million packets of candy anticipated for Halloween are expected to cost an average of 4% less than the previous year, following a 3% decline in 2025. This does not entirely erase the 2023 surge, when prices jumped 21% amid soaring sugar costs.
At Haribo France, the country’s leading confectionery seller, Virginie Orezzi notes that sugar is not the sole factor, citing packaging, transport, and broader inflation. The company, operating two factories in Uzès and Marseille, launched lower-priced pouches this year. The average price of a packet in France remains at 2.10 euros, and the average annual confectionery budget per household holds steady at 41.50 euros over the past three years.
Celebration Reach and Popular Formats
Despite capped spending, the holiday continues to anchor itself. Obscoco reports that six out of ten French citizens now celebrate Halloween, particularly individuals aged 18 to 24 and families with young children. Local preparations appear across neighborhoods, from Toulouse to Paris, where residents decorate streets and purchase themed gellified treats.
According to Virginie Orezzi, 75% of French households encounter children trick-or-treating. Mini individual packets and buckets of small packs remain the most popular formats due to practicality and reassurance for families.
