Lovisa Worge Lagni sunglasses advertisement ruled against by Swedish Consumer Ombudsman, Digi Mart USA News: Influencer Lovisa Worge launched the sunglasses brand Lagni together with her boyfriend, Gullek Nilsen, earlier this summer.
The company has now been ruled against following a complaint to the Swedish Advertising Ombudsman, according to a report by Resumé. The complaint concerned an advertising image showing Lovisa Worge posing with a pair of sunglasses from the brand.
The complainant said Worge appeared extremely thin and argued that the advertisement lacked social responsibility.
The Advertising Ombudsman agreed with the complainant. In its decision, the Ombudsman stated that consumers in general are likely to perceive that the model is portrayed in a way that gives the impression she is extremely thin.
According to the Ombudsman, the advertisement therefore contributes to an ideal that may be harmful to aspire to.
The advertisement was ruled against because it was not considered to have been designed with social and professional responsibility.
