Mexico gaming audience gender breakdown and industry growth, Digi Mart USA News (Mexico): Video games have become one of the major players in Mexico’s digital economy, according to a report from Eje Central. The publication cites more than 76 million active video game players, representing about 61.4% of the population aged six and over, and an industry generating roughly 2.3 billion dollars a year.
Beyond the figures, the report highlights a shift in who plays. Women account for 50.2% of players, compared with 49.8% men, and the average spending on consoles, games or subscriptions is around 5,500 pesos.
The article says video games have grown to span generations and have become a form of leisure present across different age groups, interests and consumer habits. It cites data from the consultancy Newzoo showing that total hours spent on free-to-play games worldwide have remained relatively stable, with slight dips in certain periods offset by growth in premium games and experiences such as Roblox.
In Mexico, players spend about 1.8 hours per session and play roughly four times a week. Most of that time is spent on PC, which remains the dominant platform both in Mexico and globally compared with consoles and mobile devices, although mobile use has also grown over the past year.
The report describes a market that no longer depends exclusively on the free-to-play model, with different offerings and monetization approaches coexisting to serve increasingly diverse player profiles. Titles offering faster progression, frequent rewards and a greater sense of advancement are described as especially relevant for attracting and retaining attention.
Santiago López-Albujar, commercial director for Mexico at GGTech Entertainment, is quoted as saying there is a strong sense of belonging and community in Mexico and across Latin America. He argues that events increasingly need to turn attendees from spectators into active participants in an experience and narrative that continues beyond the show itself.
The article concludes that the industry faces significant challenges but that the opportunity, especially in Latin America, is large. It presents gaming as an economically relevant industry that could also become a major cultural, technological and social driver of the new digital economy.
