Altrad XV de France jersey sponsorship ending mid-2027, Digi Mart USA News: The jersey sponsorship of the XV de France by the Altrad Group will end in mid-2027, after the next Six Nations Tournament, the French industrial group and the French Rugby Federation (FFR) announced Tuesday in two separate statements.
In its statement, the group described the decision as marking “the end of a beautiful story begun in March 2017” and of “ten years that will have marked French rugby.” Altrad said it was the first jersey sponsor in the history of the France rugby team.
The contract was initially signed for six years and was extended by two and a half years in 2024. However, the collaboration will end in late June, as the FFR said Altrad Group’s new offer was not selected for the next jersey sponsorship contract for the national teams.
The FFR said that, ahead of the expiry of its jersey partnership contract with Altrad Group in late June 2027, it launched a selection process for its future partner starting with the 2027-2028 season. As part of this process, the FFR informed Altrad Group that its offer had not been accepted.
The federation added that the selection process is ongoing, with several proposals still under consideration.
The FFR praised and thanked Altrad Group as the first jersey partner in the history of the XV de France since 2017.
