Timex True Intentions watches Jacquie Aiche, Digi Mart USA News: Timex has added two new watches to its long-running collaboration with jewelry designer Jacquie Aiche. The collection, called True Intentions, went live on the brand’s US store on 12 November, and each model places Aiche’s signature tribe eye motif at the center of a 24 mm dial.
The TW6A15300 costs $400 and features a black enamel dial with a two-tone stainless-steel case and bracelet. The TW6A15400 is priced at $500 and uses a natural malachite dial with a fully gold-tone finish and a black accent on the crown.
Because malachite is a stone, the publisher notes that no two dials should show exactly the same banding.
Both watches share jewelry-style details. Crystals replace the hour markers, and another 28 line the bezel, which Timex says are each cut and set by hand.
The hands also carry luminous fill, a feature the source describes as uncommon on a dress watch this small.
The case measures 24 mm across, 34 mm lug to lug and 9 mm thick, and sits on an 18 mm steel bracelet with a butterfly deployant clasp. The watch weighs about 86 grams.
It uses a quartz movement powered by an SR626SW cell and has mineral glass over the dial. Water resistance is rated at 30 meters, though Timex limits use to hand-washing and splashes.
The partnership dates to December 2022, when a Legacy-based model sold out within three hours of release, according to Timex. Earlier releases such as the Legacy and Musings used 36 mm cases, making True Intentions a noticeably smaller take on the same design.
Timex has not said whether the run is limited. Both watches are excluded from promotions on the store, so sitewide discount codes are unlikely to apply.
