Morelos Pushes Protection of Local Designations of Origin at La Gran Mesa de México

Morelos protected designations of origin at La Gran Mesa de México, Digi Mart USA News (Cuernavaca, Morelos, Mexico): The Government of Morelos, led by Governor Margarita González Saravia, is promoting the recognition and protection of products that represent the state’s identity, tradition and productive wealth, according to José Víctor Sánchez Trujillo, head of the State Secretariat of Economic and Labor Development (SDEyT).

Sánchez Trujillo spoke at the first edition of La Gran Mesa de México, held at the Plaza General Emiliano Zapata Salazar in Cuernavaca over the weekend. He took part in the panel “The Value of Territory: Designations of Origin and Geographical Indications” before exhibitors and attendees.

He said Morelos is among the five states in the country with the largest number of protected designations of this type. These include the Chinelo costume, mezcal, the gabanes of Hueyapan, the cecina of Yecapixtla and the Designation of Origin for Rice of the State of Morelos.

As part of the activities, a Saturday talk titled “Mezcal of Morelos: Territory, Knowledge and Producing Communities” was held. Abacut Gómez, an adviser to the SDEyT, moderated the discussion, with participation from Emma Cazales of Destilería Cazales and Juan Carlos Almeda of Xonesco.

The panelists shared their experiences, production challenges and the processes they followed to certify their beverages under NOM-070-SCFI-2016.

The encounter highlighted the work of producing communities and the importance of preserving traditional knowledge, as well as meeting the quality and authenticity standards that distinguish certified mezcal. Officials said protecting the origin and identity of products also offers an opportunity to differentiate them and expand their presence in markets.

The SDEyT said it will continue to promote spaces for promotion, networking and recognition for Morelos products, with the aim of protecting their territorial identity, generating commercial opportunities and contributing to economic development in producing communities.