Crunchyroll Release the Villains campaign, Digi Mart USA News: Streaming service Crunchyroll is launching a promotional campaign centered on anime’s greatest villains. The campaign, called “Release the Villains,” will run from November 2 to November 30.
According to the publisher report, the campaign will feature villainous voice actor interviews and a wide range of content meant to celebrate the genre’s long history of memorable antagonists. Crunchyroll plans to let the villains take over its landing page on the streaming app and its social media presence for the duration of the month.
The featured villains include Tomura Shigaraki from My Hero Academia, Askeladd from Vinland Saga, Rize Kamishiro from Tokyo Ghoul, Zeke Jaeger from Attack on Titan, Shogo Makishima from Psycho-Pass, and Ainz Ooal Gown from Overlord. Each character is described in the report as representing a distinct theme, from destruction and grievance to charisma, allure, extreme conviction, intellectual challenge and imposing grandeur.
Promotional activity will extend to Latin America. Anime villains will invade Arena México to take over lucha libre, a style of wrestling known for its acrobatic and theatrical performances.
Crunchyroll also plans outdoor promotions in Mexico and says the villains will take over public transit in Brazil.
Crunchyroll Senior Vice President of Brand and Community Scott Donaton described the campaign as a way to celebrate the storytelling that makes anime distinctive and the complex relationships fans form with its characters. The report notes that non-subscribers may also be offered a free trial during the campaign.
