El Buen Fin 2026 Shows Shoppers Leaning Toward Cash Payments

El Buen Fin 2026 consumer spending trends, Digi Mart USA News (Mexico): El Buen Fin, which begins Friday, November 13, is shaping up to be a period of high commercial activity in Mexico. According to data presented by Denise Hernández, research manager at Evidence Lab, consumers already show a clear intention to take part in the event’s offers and discounts.

The Mexican Online Sales Association reported that approximately 77% of potential consumers plan to make purchases both online and in physical stores during the period. Women show a slight lean, with 53% intending to participate compared with 47% of men.

By generation, millennials lead interest at 43%, followed by Generation Z at 29%.

Hernández said the leading category is clothing and footwear at 38%, followed by electronics at 30%, and then beauty and personal care. Electronic devices, including screens and cell phones, remain prominent on Mexican shoppers’ wish lists and are expected to be among the best-selling products this season.

A notable change in consumer behavior this year is a preference for cash payment. Unlike previous editions, when credit and interest-free installment plans were the norm, current data suggest greater financial caution.

Approximately 56% of respondents said they intend to pay with money already saved for these dates.

This trend reflects a more planned purchasing strategy, in which shoppers aim to buy goods they can already afford, avoiding long-term debt. Only 30% of respondents said they were willing to use credit card financing.

The research identified four predominant shopper types: the deal hunter, who seeks discounts regardless of whether a product was on the original list; the strategist, who compares prices in advance and follows a defined budget; the impulsive buyer, who gives in to attractive last-minute promotions; and the indifferent shopper, who is unmoved by advertising campaigns. Hernández described the strategist as someone who arrives with a list and savings, has compared prices for weeks, and sticks to the plan.