Chris O’Neill lookalike Dag Werner, Digi Mart USA News (Stockholm): Chris O’Neill, the 52-year-old husband of Princess Madeleine, is often looked at twice when he is seen in the Swedish capital. Within his close circle of friends he has a near double: Dag Werner, 47, the husband of Madeleine’s childhood friend Natalie.
According to the Swedish magazine Svensk Damtidning, the two men are alike in height, age and bearing, and both work as financial professionals. O’Neill, a native of London with British-American roots, spent many years in high finance and lived with Madeleine first in New York and later in Florida.
The family has lived in Stockholm again since summer 2024.
O’Neill rarely gives interviews and keeps his private life closely guarded, a restraint that has earned him considerable respect and makes him all the more enigmatic to the public. Reports say the resemblance has led to mix-ups.
According to the Swedish online portal Allt om Kungligt, Dag Werner was wrongly identified as O’Neill by several publications in Miami.
The friendship between the two families is long-standing. The Swedish portal Nyheter24 reports that Madeleine and O’Neill also spent this summer in St.
Tropez, including at the well-known beach club Club 55. The couple and the Werners traditionally spend their summer holidays together in southern France.
When they married in June 2013, O’Neill declined the title of “Prince of Sweden” and Swedish citizenship. Sources describe him as financially independent, receiving no state allowance from the royal household budget, and appearing only as a private companion of his wife at selected events.
Hofreporter Sebastian Mattsson of Svensk Damtidning said: “It is almost hard to grasp how similar Chris and Dag Werner are. You can understand that paparazzi had trouble telling them apart when they were vacationing together on the Côte d’Azur and in Miami!”
