Provence-Alpes-Côte d’Azur housing budget exceeds Île-de-France, Digi Mart USA News (Provence-Alpes-Côte d’Azur, France): The average budget for an existing home in Provence-Alpes-Côte d’Azur (PACA) reached €530,000, surpassing the €487,000 required in Île-de-France. The gap, revealed by the GH Transaction Observatory of Guy Hoquet for January to October 2026, is mainly explained by houses, whose average listing price is €805,000 for 148 square meters.
Île-de-France still ranks first in price per square meter, at €5,902 compared with €5,475 in PACA. The study, which analyzes listings in nearly 100 cities, describes a regional market that is dynamic but highly contrasted.
Nationally, the first ten months of 2026 saw a renewed rise in prices, up 3.8% year on year to €3,422 per square meter, while the average budget remained stable at €347,348. This was explained by a decline in the average surface area offered, which fell by 3.8 square meters to 101.6 square meters.
The share of apartments in the supply also rose from 41% to 46% in one year.
On energy performance, the share of energy-inefficient “thermal sieves” (rated F or G) continued to fall, representing 8.8% of listings compared with 10.8% a year earlier. Well-rated homes (A, B or C) now make up 40% of the supply, a shift partly attributed to new DPE calculation rules.
Borrowing costs have also risen. According to the Crédit Logement/CSA Observatory, the average mortgage rate stood at 3.40% in September 2026, compared with 3.16% at the end of 2025.
This upward trend, linked to changes in the 10-year OAT yield, could weigh on buyers of primary residences on the coast, where budgets are particularly high.
In PACA, houses hold up and disparities widen. The region stands out with a 1% rise in house listings, against the national trend, although apartment listings grew faster, by 8%.
An apartment there sells on average for €348,000 for 63 square meters. Energy-inefficient homes are rarer than elsewhere, accounting for just 3.4% of listings.
The city-level analysis reveals deep divisions. In Marseille, the price per square meter rose 2.4% to €4,331, but prices vary widely between districts, from €2,374 in the 3rd arrondissement to €7,145 in the 7th.
On the Côte d’Azur, Nice (+2.8% year on year) and Cannes (-5.5%) moved in opposite directions. Despite this decline, Cannes remains the most expensive city in the region at €10,617 per square meter.
A three-room apartment costs €461,000 in Nice but €800,000 in Cannes.
Aix-en-Provence confirms its status as an expensive city, with an average price of €6,495 per square meter and an average house price of €1,257,000. In the Var, Toulon (€3,854 per square meter) appears far more accessible than neighboring Hyères or Fréjus.
Finally, Avignon is the most affordable city in the study at €2,830 per square meter, offering an estimated gross rental yield of 5.3%.
“In Provence-Alpes-Côte d’Azur, the average budget exceeds that of Île-de-France because of the weight of large houses. It is a market moving at several speeds: price per square meter falls in Cannes while it rises in Nice and Marseille.
The region is also the only one where the supply of houses is growing. On the coast, becoming a homeowner remains demanding for many households,” said Stéphane Fritz, president of Guy Hoquet l’Immobilier.
Founded in 1994, Guy Hoquet l’Immobilier has become a major player in the sector. With 450 agencies and business offices in France and abroad, it is the third-largest franchised real estate agency network in the country.
The group employs 2,600 staff and completed 25,000 transactions in 2025, generating revenue of €140 million. In 2019, it joined the Arche group to expand its development and add new services, including financing, management and insurance.
In 2023, Guy Hoquet l’Immobilier launched Hoquet Business, a model of firms specializing in professional transactions. The network has received several awards, including “Brand of the Year 2023/2024” and the “Grand Prix de l’Innovation IA 2024/2025” at the IREF Trophies.
