Seiko’s Compact Solar Watches Now Ship Outside Japan, but Exporter Markups Push Prices Up

Seiko compact solar watches sold outside Japan: Seiko compact solar watches: four rectangular models, the HFJ001P, HFJ002P, HFJ003P and HFJ004P, can now be ordered from outside Japan through an exporter, though prices sit well above Seiko's Japanese list prices and buyers outside Japan face duties and taxes.

Seiko compact solar watches sold outside Japan, Digi Mart USA News: Seiko’s four compact rectangular solar watches can now be ordered from outside Japan through Japan Heartful Store, an exporter that ships directly from Japan. The store has listed the HFJ001P, HFJ002P, HFJ003P and HFJ004P, models first covered in October.

The main catch is price. Seiko files all four watches under nano・universe Special Edition models, made under the fashion retailer’s supervision and sold only at specific stores, and it has listed no online channel for them.

Buyers outside Japan therefore largely depend on exporters, and the source reports that the markup on Chrono24 is even higher.

Seiko’s own prices start at 35,200 yen (about $220) for the two leather models. The steel HFJ001P costs 38,500 yen (about $241) and the gold-tone HFJ002P costs 41,800 yen (about $262).

Japan Heartful Store asks 52,900 yen (about $331) for the HFJ001P and 57,500 yen (about $360) for the HFJ002P, roughly 37 percent more in both cases.

The leather models are priced unevenly by the exporter. The black HFJ004P is listed at 48,400 yen (about $303), while the pink-gold HFJ003P sells for 43,000 yen (about $269), even though Seiko prices both the same.

The store offers free shipping on orders over $250, which all four models clear, and US buyers pay duties and taxes at checkout.

Each case measures 27.4 x 18 x 5.9 mm, which the source says is smaller in every direction than a Cartier Tank Must small model. The watches use the solar Caliber V115, drive two hands, run for about a year on a full charge and are rated at plus or minus 15 seconds a month.

They have a Hardlex crystal and water resistance suited to daily life only.

According to the source, nano・universe is not a new partner for Seiko, and the same exporter page also lists older quartz editions, including the SSEH019 and SSEH020.

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