GTA 6 competition with Hollywood streaming and movie theaters, Digi Mart USA News: GTA VI is scheduled to launch on November 19 for Xbox and PlayStation, and it has become one of the most closely watched entertainment releases. Several other games have moved their release dates earlier or later to avoid direct competition with the title.
The concern about the game’s potential reach is no longer limited to the gaming industry. According to the publisher’s report, Hollywood, streaming platforms and movie theater operators also expect Rockstar Games’ open-world title to draw a significant share of consumers’ attention and free time.
Geoff Keighley, host and producer of The Game Awards, has described GTA 6 as potentially the biggest entertainment launch in history. In his view, the game could surpass box office blockbusters such as Avengers: Doomsday and Dune: Part Three in terms of revenue and reach.
Streaming services could be especially affected, according to Keighley. Players may spend more free time exploring the game’s fictional version of Florida instead of watching films and series on platforms such as Netflix, HBO and Disney+.
A movie typically takes two to three hours to watch, while the game’s lengthy main story, large world, many activities and expected long-term online mode could hold players’ attention for weeks or months.
The report notes that this could accelerate a trend that has been on Hollywood’s radar for some time: video games are increasingly competing with movies and streaming services for audience attention, not only with other games. However, the article states that it will take the coming months to determine whether these concerns actually lead to declining viewership.
