Día del Soltero 2026 in Chile, Digi Mart USA News: Chile has adopted the Single Day, also known as 11.11, which is observed every November 11. The celebration originated in China, where it has become a day of online sales and discounts.
The South American country has embraced the Chinese cyber day, with several stores offering discounts on their products and services. This is not the first online shopping day imported through international commerce.
From the United States came Cyber Monday, held in September each year, and Black Friday, scheduled for the last week of November. Cyber Day, held in May, has also joined them.
All of these days aim to boost online consumption, which is essential for retail companies that report record earnings during these dates. The origin of Single Day dates to 1993 at Nanjing University in China.
A group of students conceived the idea of a day dedicated to celebrating singlehood and self-love as a response to social pressures and holidays such as Valentine’s Day.
The date, 11/11, consists of four ones, which symbolize individuals moving forward alone. The day became a mass consumer phenomenon in 2009, when the technology conglomerate Alibaba used it to launch an aggressive discount campaign on its Tmall platform.
The official day falls this Wednesday, November 11, 2026. However, the event often extends beyond the 24 hours of the main day.
Various local and international platforms open their promotional catalogs in the days before, and extend reduced prices throughout the weekend or until stock runs out.
During the 2026 edition, the date includes both cross-border online commerce platforms and major retail stores present in the country, among them AliExpress, Shein, Mercado Libre, Ripley and París. Shoppers are advised to verify whether offers are genuine or whether a discount follows a significant price increase, using sites such as Descuentos Rata, one of the best-known among Chilean buyers on social media, and Knasta.
It is also essential to always access sites through official applications and to ensure the URL uses HTTPS before entering banking information. Finally, for international purchases on sites such as AliExpress or Shein, buyers should check estimated delivery times, shipping costs and applicable customs tax regulations to avoid unexpected charges.
