Skims Advent calendar controversy, Digi Mart USA News: Kim Kardashian’s loungewear brand Skims has drawn sharp criticism after releasing its Advent calendar priced at 188 euros. The calendar was unveiled on Thursday, November 5, and many content creators who ordered it shared their unboxing videos online.
Instead of premium products, buyers said the twelve compartments held bra straps, keychains, tiny hair clips and plain black elastics. Several purchasers said they had spent nearly 200 euros expecting a good deal, and their disappointment quickly turned into public anger.
Online users mocked the contents, with some calling them leftover odds and ends from a closet and others joking that they looked like items found under a sofa or in a car seat. Memes about the situation have accumulated millions of views and likes.
As of the publication of this article, Skims had not publicly responded to the backlash. Some buyers, however, said they received an apology email from the company offering either a full refund or a voucher valid across the entire online store.
Whether this was a deliberate customer-relations move or a sign of carelessness remains an open question.
