Black Friday e-commerce November France, Digi Mart USA News (France): November, driven by Black Friday, has become “the biggest month for e-commerce” in France, said Marc Lolivier, director general of the online sales federation Fevad, on Wednesday.
Black Friday, a promotional event that originated in the United States and falls on November 27 this year, is “very important for merchants, arguably the main event of the year for some of them,” Lolivier said on BFM Business. Consumers use the period to get a head start on their Christmas purchases.
“As every year, we expect strong traffic for Black Friday, perhaps even more so this year because there is a real issue of purchasing power,” he said. Lolivier announced that “72% of French people intend to make purchases on that occasion” and noted that the average basket, meaning the average value of purchases, is “declining,” which he said reflects the search for promotions and good deals amid an inflationary crisis.
Lolivier also expects consumers to rely more on “agentic commerce” this year, meaning the use of artificial intelligence to “find good deals” or “compare prices.” According to him, “more than one French person in three uses AI agents such as ChatGPT, Anthropic or Google to make their purchases.”
