DJ Snake Oui Drink sugar-free soda launch with Süvy innovation from Lot-et-Garonne, Digi Mart USA News (Lot-et-Garonne, France): Is there a link between DJ Snake and the Lot-et-Garonne department in southwest France? Until now, it was hard to find, apart from his appearances at the Garorock festival on the Filhole plain.
In early November, however, an unexpected bridge emerged between the international star and the department, through his stage name, Oui Drink.
Alongside entrepreneur Nicolas Étienne, the French artist orchestrated the launch of his sugar-free soda on Monday, November 9. According to the official website, “Oui sodas are the first zero-sugar sodas with a real soda taste.
The taste of the real, without the aftertaste of the fake.” The co-founders owe this “revolution” in a can to an innovation born in Lot-et-Garonne: Süvy.
Süvy is at the heart of the project. Developed over seven years of research in the laboratories of Innovi, based in Layrac, south of Agen, the innovative formula serves as a substitute for traditional sugar.
Étienne first contacted the laboratories more than a year ago, according to Alexandra Frégonèse, founder and president of Innovi, who said he was interested in Süvy. DJ Snake had stopped drinking sodas years earlier, drinking only water, but wanted to rediscover a taste he had missed.
An intense phase of reflection and development followed. Süvy supplies the raw material but does not take part in producing the beverage.
Although the internationally known DJ had no direct contact with the Layrac laboratories, Frégonèse says he is not a figurehead or commercial front: “Even though he is particularly busy, he is fully involved in the project.”
After several months of development, the can is being sold in three variants in the shelves of most French mass-market retailers. The day after the official launch, Frégonèse made no secret of her enthusiasm.
“This beverage is so disruptive compared with what we know,” she said. “Achieving this result is a feat.
And it is beneficial for both parties. Without Süvy, they could not reach this level; at the same time, it showcases us very well.”
For Frégonèse, the launch of Oui Drink addresses a public health issue. “Today, an 8-year-old child has consumed more sugar than his grandfather did in a whole lifetime,” she said.
“There is a real correlation between the rise in diabetes cases and sugar consumption. It is urgent to reverse this trend.
We should not consider ourselves condemned.”
According to the company head, the subject should not be framed as penance. She prefers to see it as a way to enjoy oneself without limits.
“Deprivation and frustration are no longer welcome at our table,” she said. “We have believed for too long that we had to deprive ourselves.
Yet we can never separate food from pleasure. They are two sides of the same coin.”
Without elaborating, Frégonèse noted that “other projects are in preparation” and that international, at least European, inquiries have reached the laboratories. With his name on every can of one of the world’s most listened-to DJs, Süvy has reason to be proud, as does Lot-et-Garonne, she said, reflecting local pride.
