El Buen Fin 2026 Huasteca commerce preparations, Digi Mart USA News (Huasteca region, Veracruz and San Luis Potosí, Mexico): Commerce in the metropolitan area of the Veracruz and San Luis Potosí Huastecas is preparing for the El Buen Fin program, which this year runs from November 13 to 17.
The regional economic impact is expected to exceed 2 billion pesos, with significant shopper traffic focused mainly on clothing, footwear, furniture, home appliances and electronics. Department stores, plazas and shopping centers have announced promotions and offers with multiple options and financing plans.
Financial sector activity has also picked up in the area. Santander closed a branch in downtown Tampico, while the northern institution Banregio opened one on Diagonal Norte-Sur, very near Plaza Covadonga.
The business community of Tamaulipas welcomed the appointment of Anabell Flores Garza, former undersecretary of Investment Promotion, as head of the state government’s Secretariat of Economy. She replaces Ninfa Cantú Deándar, who recently resigned.
The official handled the main business projects and prospects interested in the state and, in recent months, also took part in the Puerto Seco plan in Ciudad Victoria. Born in El Mante and experienced in the maquiladora industry, she knows the north, center and south of the state well.
The industrial sector responded positively to an agreement by the Altamira Municipal Council to support a proposal by Mayor Armando Martínez Manríquez to rename several sections of the Tampico-Mante highway as Avenida de la Industria, linking the name to the road axis starting at the Tampico boundary.
The tourism sector applauded plans to improve roads leading to the Barras de Morón and del Tordo beaches in Aldama, which could open the possibility of a tourist corridor extending to Soto La Marina.
In the port and foreign trade community, the announcement that the Cooper T. Smith terminal will dredge and deepen its wharves was welcomed, offering greater capacity to that company and to the Port of Altamira, directed by Fidel Maldonado.
Changes were also made in the commercial management of Asipona. Karen Guillén stepped down from the post and was replaced by Sara Urbina, who has extensive experience at the port authority.
